By, Manlio Lombardo
My first time in China was more than 12 years ago (I had not yet joined Panini). At that time, their labor cost was almost negligible - compared to the western world. They also had a lower cost for energy and the raw materials were cheaper compared to western standards. Nobody doubts China production was a good business opportunity despite requiring many efforts to find the right partner and manage complicated logistics - unusual for our Panini team - to achieve good quality products and stable production.