New role created, with a special focus on Secure Identity solutions

Panini, a global payments technology provider, is pleased to announce that effective November 2, 2022, Massimo Biffi joined the company as Director of Strategic Marketing and Business Development, reporting directly to CEO Richard Kane. Mr Biffi is a highly accomplished professional with over thirty years of diverse business experience and in-depth knowledge of the EMEA and Latin American markets, focusing on the financial services and fintech industries.

“I am delighted to welcome Massimo to the team. This newly created role will further strengthen our commitment and focus on longer term growth, by building on the great progress of the last two years and establishing greater transparency, alignment and accountability for those carrying out the company’s strategy.”

explains Richard Kane, CEO, Panini.

Mr Biffi will chair the strategic planning process and oversee strategy formulation, development, and execution with specific focus on Secure Identity, and the new BioCred authentication platform in particular.

“I am thrilled to join Panini in such an important moment of its history. Becoming part of a company with a great heritage is always an honor, but being called to contribute to a crucial transformation phase as today's is much more: it's a challenge which every manager hopes to be chosen for."

says Biffi.

“Our R&D team recently achieved a critical milestone of deploying BioCred prototypes into two of the world most recognized Financial Institutions. BioCred's development roadmap will open the door for Panini to enter into new vertical markets. Massimo and his expanded global business development team members will be responsible for forging new partner and integrator relationships to support this expansion.”

adds Kane.

Prior to joining Panini, Massimo has held senior positions of increasing responsibilities at global companies active in digital transformation, and was most recently Head of Sales at Unimatica-RGI SpA, part of RGI Group.